To add a tip from the business's page, you have to scroll even further down, to the end of the section showing snippets of tips. They're way at the bottom of a business's entry, below the address, mapped location, basic information like open hours, and snippets of reviews. Once you've landed on a business's entry, you can write a review, check in, bookmark the place (save it to your Yelp account), read highlights from other users' reviews, read tips about the business, browse photos, and more. The search options and capabilities are thorough. You can also search within a specified category, such as salons or drug stores, or pull up businesses in categories that are nearby. You can search for businesses with any terms, like "latte" or "dentist," or look for businesses nearby using GPS. There are more buttons at the top, one of which opens yet another menu of options. A neat star icon now pops up to reveal a few more choices: Check in, Review, and Photo or Video. I miss having a Home button, which Yelp has ditched. Of course, this type of investigation takes time, which is often in short supply when you're on the go.Ī main menu runs along the bottom of the app, with a Nearby at the far left, and subsequent buttons for Search, About Me, and More. I can't tell you how many times I come across a negative restaurant review, only to realize that the reviewer never even ate at the place, or that they had food delivered and were cranky that it took too long. But a smart decision on Yelp's end to make all user profiles visible alleviates this problem, by which I mean it's easy to spot the crankpots when you dive into their profile and read their other reviews. On the other hand, bias is rampant, and when a business has fewer than, say, two dozen reviews, you often need to read the body of some of them to get a real sense of whether they are fair and objective. It's rare you'll find a place with hundreds of four- and five-star reviews that truly sucks. Crowd-sourced reviews in aggregate are very often accurate, or at least indicative. The key, however, is that when you find a business you need, whether it's a restaurant or a doctor's office, the app gives you the most important information upfront in a digest: hours open and an "open" or "closed" note for the current time (when available), a map to the location, the aggregate review rating (1 to 5), the total number of reviews, the phone number, a link to open directions, and the distance from you to the business.Īs with any service that relies on user-generated content, Yelp requires some critical thinking skills to use to tactfully. Read Our Evernote Food (for iPhone) Review Still, Yelp is an Editors' Choice iPhone app because it absolutely makes life on-the-go better and more enjoyable. Thankfully, Yelp's iPhone app has a pretty good design, which makes doing so relatively simple, though it could stand some simplification. As with any user-generated content, you'll need to turn on your critical thinking skills to wade through the bias. Of course, it's best digested with a big honking grain of salt. Yelp's ability to provide detailed information and reviews of businesses is rather remarkable. What's nearby? Is it open now? Can I see photos so I know what I'm in for? What tips should I know before using this business? Yelp answers all those questions, and many more. Sure, the site is rife with undue complaints from an assortment of crankypants, but it also gives key information about businesses when you need them.
I've long had a love-hate relationship with Yelp, but I can't seem to delete the app for very long from my iPhone. As with any user-generated content app, all subjective information must be taken with a big grain of salt.
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